Updated February 17, 2026
Deputy City Manager Megan MacPherson Scheid has announced her intent to retire in May after nearly two decades of service to the City of Roseville. She joined the City in 2007 as Communications Manager, later becoming its first Director of Public Affairs and Communications, and joined the Executive Team in 2010 before being appointed Deputy City Manager.
Scheid began her 34-year career as a U.S. Navy officer with assignments in Florida and Hawaii, followed by a decade advising private sector clients in industries from energy and finance to tourism and regional economic development. Before coming to Roseville, she served on the CEO’s Cabinet for the County of Sacramento as Communication and Media Director.
In Roseville, she led community engagement for the City’s 2009 Centennial, guided communications through the Great Recession, and designed the two year Engage Roseville initiative during a period of critical budget decisions. She led education outreach for more than a dozen voter approved ballot measures, including two that now generate approximately $35 million annually for essential City services. She helped establish the City’s legislative advocacy program and served as public information lead during the 2010 Galleria arson. She has worked closely with every Mayor, City Council, and City Manager since 2007 on major citywide initiatives, including nearly two decades of strategic-planning workshops and State of the City events.
Beyond communications and policy, Scheid became a catalyst for organizational culture, advancing the City’s CliftonStrengths based approach, expanding mentoring and onboarding, strengthening All Managers meetings, co-founding the Pride of Roseville Awards Luncheon, and launching the Inclusion Committee’s Cuisine and Conversation series. She also co-founded the City’s InvestHealth Roseville partnership in 2015, which continues to deliver grant funded community impact work. Through this effort, she launched the Family Meal Roseville Program, which delivered more than 17,000 meals to residents during the first six weeks of the pandemic.
“Throughout her tenure, Megan’s been a trusted advisor to City leadership, a champion for transparency and belonging, and a driving force behind initiatives that strengthened both community trust and organizational culture,” said City Manager Dominick Casey. “She brings strategic thinking, empathy, and courage to her work, and her influence will be felt here for years to come.”
Regionally and nationally, Scheid has served on advisory boards for Pepperdine University’s Davenport Institute for Civic Leadership, the Health Education Council, the Institute for Local Government, and Sutter Health. She is a senior fellow of the American Leadership Forum, past president of the Roseville City School District Foundation, a guest lecturer at SacState, and a former national board member of Girl Scouts of the USA.
Her leadership has been recognized with honors including the 2023 Award for the Advancement of Diverse Communities from the League of California Cities, PRSA’s 2018 Influencer of the Year, and the 2008 Citizen of the Year Award from the Roseville Elks Lodge.
“Serving the community where I raised my son and daughter has been an honor and a joy,” Scheid said, adding that the relationships she built inside the organization have been among the most meaningful parts of her career. “I’ve worked with people who care deeply about this community and who show up with integrity, humor, and heart. The work has been demanding, and the stakes have often been high, but the genuine connections and friendships that grew over the years made the hard days lighter and the good days even better.”
The City will hire a Public Affairs and Communications Director later this year.