The Downtown Roseville Façade Improvement Rebate program provides financial assistance to cover the cost of materials and City permit fees, in the form of a rebate, to property and business owners committed to enhancing the aesthetic of their buildings and overall appearance of Downtown Roseville.

Download the detailed program description and the application form.

The Downtown Roseville Façade Improvement Rebate is a collaboration between the City of Roseville and the Downtown Roseville Partnership. The Façade Program assists in accomplishing several specific goals of the City of Roseville Downtown Specific Plan.

These include:

  • Providing opportunities for owners and tenants to participate in the revitalization of their properties
  • Strengthening retail and commercial amenities in Downtown Roseville
  • Implementation of quality site design standards and elements in Downtown Roseville
  • Ensuring projects that create a vibrant and dynamic Downtown

The Facade Program provides a minimum of $1,000 and a maximum of $10,000 per project.

DRP map


Project Area

The Downtown Roseville Property Business Improvement District (PBID) service area is bound by Walnut Street (north), Atlantic Street (west) and Douglas Boulevard (south). The eastern boundary fronts the east edge of Linda Drive between Walnut and Lincoln Streets, west edge of Park Drive between Lincoln and Taylor Streets and the Alley between Judah Street and Douglas Boulevard.

Commercial projects, from property owners and tenants, within the Downtown Roseville PBID are eligible to apply.


Eligible Projects


To qualify for consideration, materials must be for the exterior of the building and add value to the location. The Facade Program provides a minimum of $1,000 and a maximum of $10,000 per project for:

  • Up to $1,000.00 towards the cost of City of Roseville permit fees
  • Qualifying materials including, but not limited to:
    • Signs
    • Awnings
    • Windows/doors
    • Paint
    • Lighting
    • Stucco
    • Siding
    • Tile
    • Landscaping materials (e.g. fencing, planters, trees, bushes, pavers, etc.)

Ineligible Projects

  • Construction, labor, or installation costs
  • Design work
  • Projects with City permits pulled prior to the application submittal date
  • Interior tenant improvement projects
  • Business related equipment and supplies
  • Residential properties

All applications will be reviewed by the Façade Rebate Committee, which consists of city staff and representatives from the Downtown Roseville Partnership.

For more information, please contact:

Wayne Wiley - Economic Development Manager
(916) 774-5283
wwiley@roseville.ca.us

Rob Cline - Economic Development Analyst

(916) 746-1172
racline@roseville.ca.us

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