MapThe City of Roseville offers a dynamic opportunity for commercial and residential reinvestment, along the established corridors of Atlantic Street, Douglas-Harding, and Douglas-Sunrise. 

These areas are undergoing thoughtful redevelopment that prioritizes sustainable growth, improves infrastructure, and enhances community appeal. 

With a focus on mixed-use developments, transportation accessibility, and vibrant public spaces, these corridors provide an excellent location for businesses looking to expand and individuals seeking convenient, well-connected neighborhoods. 

Roseville’s commitment to fostering economic vitality, combined with its strategic location in the Greater Sacramento region, makes it a prime destination for investment.

Learn about the City Council-approved plans.

Aerial

Community-owned utilities

City of Roseville Electric and Environmental Utilities provide reliability and affordability. Learn more. 


Full-service city

One-stop development review and streamlined permitting means you're up and running more quickly with no surprises. Learn more. 


Quality of life

Lifestyle. Talent. Value. Whether you're looking for a skilled workforce or a place to locate, Roseville checks all the boxes. Learn more. 


Demographics

Roseville is in demand, attracting visitors, residents, and employers. Learn more. 


Why Roseville? Find out.


Development advantages
  • California Environmental Quality Act (CEQA) clearance.
  • Utility capacity for up to 850 multifamily residential units across all three plan areas.
  • Multifamily development is a permitted use within the Community Commercial (CC) and Neighborhood Commercial (NC) zone districts.
  • No public hearing required for multifamily projects at densities of ≥25 units per acre.
  • Reduced parking requirements for multifamily projects at densities of ≥25 units per acre in commercial areas.
  • No hearing required for major changes.
    -   Over-the-counter permit for minor additions and changes.
    -   Staff-level approval for major changes.
  • Design Committee approval for new buildings.

Incentives

The City of Roseville has $700,000 in Community Development Block Grant (CDBG) funding available for qualified nonprofit affordable housing developers or project sponsors. View more. 

Watch for upcoming incentives for Roseville's Commercial Corridors.


Rendering

Contact us


Contact the Economic Development team for information about opportunities.