Kickstart your culinary business and apply for Roseville Rising

Updated April 07, 2026

Roseville RisingAre you ready to turn your passion for food into a thriving business?

Join Roseville Venture Lab for Roseville Rising: Food, a 10-week program designed for culinary entrepreneurs who are eager to launch their concept or strengthen and grow an existing food business. 

Hosted by the City of Roseville in partnership with GFN: Growth Factory Nonprofit, this program offers expert guidance, practical tools, and a supportive community to help you build, refine, and grow your venture with confidence.

Each week, you'll engage in practical exercises and attend sessions featuring guest speakers sharing invaluable insights and experienced advice. The program will culminate in a public showcase and tasting event to promote your concepts and connect with the community.

There's no cost to participate in Roseville Rising.  

Application requirements: 

  • Open to new or early-stage food-related businesses, from idea up to $100,000 in annual revenue. 
  • Priority is given to businesses interested  or intending to operate in the City of Roseville. 
  • You must be able to attend at least 9 of the 10 sessions, the September 24 pitch, and October 1 public showcase event.

Apply by Sunday, June 21 



Schedule 


Tuesdays, 4 – 6 p.m.

•  Session 1: July 14
•  Session 2: July 21
•  Session 3: July 28
•  Session 4: August 4
•  Session 5: August 11
•  Session 6: August 18
•  Session 7: August 25
•  Session 8: September 1
•  Session 9: September 8
•  Session 10: September 15
•  Pitch: September 24
•  Showcase event: October 1

Location

In person sessions are at the Roseville Venture Lab, 316 Vernon Street, Suite 110 in Downtown Roseville. Free parking is available.

Program 

•  Branding and concept development 
•  Crafting the menu 
•  Sourcing, procurement, and inventory management 
•  Financial planning and management 
•  Legalities, regulations, and permitting 
•  Building a team in the hospitality industry  
•  Establishment design and layout 
•  Opening and beyond 
 
Questions

For questions about the Roseville Rising program or application, please email or call (916) 774-5283.


 
Roseville Venture Lab logo

About the Roseville Venture Lab

The Roseville Venture Lab is a public-private partnership between the City of Roseville and community partners. The center fosters a community of entrepreneurs and small businesses through targeted programs, workforce development, and events.

The entrepreneur center is located at 316 Vernon Street, Suite 110 in Downtown Roseville. 

Visit roseville.ca.us/VentureLab to learn more and view upcoming events, including drop-in coworking hours.

Subscribe to Roseville's Business Matters newsletter and stay informed. 

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