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What is the Roseville Commercial Corridors Project? Why is it needed?

The City invested significant time and resources in the downtown, historic old town, and other core areas of the City, which was facilitated by the City’s Downtown Specific Plan.  These areas have benefited from the resulting revitalized streetscapes, civic improvements, and new businesses.  City Council identified extending this investment of time and resources to other commercial corridors as a Council priority. Nearby the Downtown Specific Plan area are three of Roseville’s older commercial corridors: Atlantic Street, Douglas Boulevard and Harding Boulevard, and Douglas Boulevard and Sunrise Avenue. The Commercial Corridors Project will reimagine these corridors, establishing a vision for the future and appropriate development standards, regulatory incentives, and design standards.

Has the City conducted previous studies or planning efforts for these three corridors?

The City has reviewed each of the three commercial corridor areas to identify their existing land uses, zoning designations, and open spaces to determine potential opportunities and challenges. The Commercial Corridors Project is the City’s first formal land use planning effort focused specifically on these three corridors.

What types of developments are planned for the three corridors?

Building upon the vision outlined in the Downtown Specific Plan, the corridors will include mixed-use residential units with both affordable and market-rate housing, retail and office spaces, community gathering places, and public amenities.

How long will the Roseville Commercial Corridors Plan take to create?

This planning effort launched in May 2021 and will continue through mid-2022.

How do I get involved and learn more?

Public outreach and participation are key components of the Commercial Corridors Plan effort, and the City needs to hear from you! Stay up to date and learn about upcoming outreach opportunities at the Get Involved page.