Mayor Krista BernasconiMayor Krista Bernasconi

Mayor
Term Expires: 2022
Phone: 916-223-1060| Email

Read more about Mayor Krista Bernasconi

Krista Bernasconi was elected to a four-year term on the Roseville City Council in November 2018. Krista served as vice mayor through 2020 and is serving as mayor from 2020-2022.

Krista owns a public relations firm in Roseville and has spent a much of her career developing and executing public affairs plans for clients in the private sector.

Krista is a Roseville native and a veteran of the United States Navy. She earned a Bachelor’s Degree from Sacramento State. Her work led to being named as Sacramento region’s “40 Under 40,” and she is a recipient of the Athena Award and Sacramento State’s Distinguished Service Award, both presented for demonstrating professional excellence, community service and leadership skills.

Krista’s involvement in the community has been extensive. She is a Roseville Area Chamber Leadership graduate and former chamber board member. Krista served as a planning commissioner for the City of Roseville for 8 years and was elected to serve on the Roseville City School District Board of Education for 8 years. She is a founding board member of IGNITE Young Professionals in Roseville and the Roseville City School District Foundation.

Krista has served on numerous non-profit boards and enjoys making a positive difference for our city.  Outside of work and council duties, Krista enjoys running and being outdoors with her family.

Council Assignments:

  • City / County Border Committee
  • City Selection Committee
  • Naming of Facilities / Park Naming Subcommittee
  • Placer County Indian Gaming Local Community Benefit Committee
  • Placer County Remote Access Network Advisory Board
  • South Placer Cities 2x2x2
  • Union Pacific - City of Roseville Committee


Bruce HoudesheldtVice Mayor Bruce Houdesheldt

Vice Mayor / Councilmember - District 3
Term Expires: 2024
Phone: (916) 365-5863 |Email

Read more about Vice Mayor Bruce Houdesheldt

Bruce was appointed to the City Council in February 2019 to fill the remaining term of Mayor Bonnie Gore, who resigned to take a seat on the Placer County Board of Supervisors. He was selected as Vice Mayor in December 2020. He will become Mayor in December 2022.

Bruce began his volunteer service with the city as a Public Utilities Commissioner and more recently, served as a Planning Commissioner and on the city's Community Priorities Advisory Committee.

Bruce has more than 25 years of experience representing small business and national companies on transportation, housing, water resource, land use and air quality policy and regulatory issues both in California and Maryland. He has been active with organizations such as the Roseville Area Chamber of Commerce, the Placer County Association of Realtors Sacramento Area Council of Governments, Sacramento Water Forum, Cleaner Air Partnership and Valley Vision.

Bruce serves as Director of Water Quality for the Northern California Water Association, where he manages the largest non-profit agricultural water quality coalition in California, representing Sacramento Valley family farmers to ensure compliance with waste discharge requirements of the Central Valley Regional Water Quality Control Board.

He will serve as the City Council representative to the Regional Water Authority, Roseville Police Activities League (RPAL), School Districts/City of Roseville, Placer County Water Agency-Roseville Water Committee and South Placer Wastewater Authority, in addition to Roseville Law and Regulation Committee which develops the legislative and regulatory platform that reflects the City Council’s goals and priorities as well as its position on issues that are currently, or are anticipated to be, the focus of future legislation and regulation at the state and federal levels.

A native of Maryland, Bruce moved to South Placer County in 1991 and has made Roseville his home since 2007. He and his wife Shelley, and son Harrison, live in the Highland Ranch neighborhood with their Golden Retriever, Ailis (Celtic for Alice).

Council Assignments:
  • Law & Regulation Committee
  • Placer County Water Agency - Roseville Water Committee
  • Regional Water Authority
  • Roseville Coalition of Neighborhoods Association Executive Board / Council & CM
  • Roseville Police Athletic League Board of Directors
  • School Districts / City of Roseville Issues Committee
  • South Placer Wastewater Authority


Scott AlvordScott Alvord

Councilmember - District 5
Term Expires: 2024
Phone: 916-784-0240| Email

Read more about Scott Alvord

Scott earned an MBA-MCA degree from Sacramento State University. He also has a Bachelors of Science in Computer Science from Pacific Union College in Angwin, CA.

Scott has been married since 1986 to his college sweetheart, Karen. They are the parents of 7 children (some by birth and some through adoption of relatives), and currently have 9 grandchildren. They raised their family in Roseville, started companies here, and plan to retire here.

Scott is the CEO of Advanced Development Concepts, LLC. ADC is a 30+ year business consulting company that helps businesses break through barriers that are holding them back, whether it be techniques to increase revenue, gain business exposure, reach target customers, or help solve problems. His company has two small subsidiaries: Advanced Programming Concepts (a software/tech company) and Advanced Publishing Concepts (an author-services company). Scott was also the original owner of an award-winning restaurant that he operated for over a decade in downtown Roseville (A Dash of Panache). He sold the restaurant in February 2016.

Scott is very involved in the regional business community, economic development, the neighborhoods, and tackling solutions for the unhoused in our county.

In the business community, he previously served for nine years as president of the Downtown Roseville Merchants, operates the Advanced Business Roundtable, teaches as a business professor at William Jessup University, and is a member of the Roseville Area Chamber of Commerce. He is a business speaker, trainer, coach, and author.

Scott has been voted “Favorite Local Businessperson” and “Favorite Civic Leader” in the Style Magazine’s Readers Choice Awards. He was a 2015 and 2016 finalist in the Gallina’s Business Person of the Year award.

In the neighborhoods, he has served on the executive board of the Roseville Coalition of Neighborhood Associations (RCONA), as president of the Westpark Neighborhood Association, and as president of the Pleasant Grove Neighborhood Association. He has helped start new neighborhood associations and provided information, education, and support to help them thrive. You will often find he and his wife at neighborhood functions across the city.

He previously served as the only business representative on the Placer County Homeless Advisory Committee and has since helped form the Placer Rescue Mission, a 501(c)3 charity organization. The PRM is following proven national models to develop a large “housing first” project that could essentially eliminate resident homelessness in Placer County and save the county $8 million per year once it’s completed. While he has deep compassion for the growing problem of homelessness, he is excited over the economic cost savings to our region by properly solving the problem and helping restore many of these lives back into a thriving community.

He served as a Senior Examiner at the California Awards for Performance Excellence (CAPE), which is the California version of the national Malcolm Baldridge Quality Awards program. He led teams that evaluated the state’s top performing corporations, hospitals, schools, civic governments, and even military programs for prestigious awards. He believes that this unique experience provided him with a fresh perspective of looking at complex organizations and has since helped shape his business perspectives.

Scott Alvord’s volunteer service to the community began in Boy Scouts and has been widespread:

  • City of Roseville Parks & Recreation Commission (including Chair)
  • Coalition of Roseville Youth (CoRY)
  • Executive Board, Roseville Coalition of Neighborhood Associations (RCONA)
  • President, Westpark Neighborhood Association (RCONA)
  • Roseville Youth Sports Coalition
  • Founding Board Member, Placer Rescue Mission
  • Placer County Homeless Advisory Committee
  • President, Downtown Roseville Merchants, Inc.
  • President, Fellowship Networking Group (Roseville)
  • City of Roseville Revitalization Committee
  • City of Roseville Personnel Board
  • President, Pleasant Grove Neighborhood Association (RCONA)
  • Roseville 20xx Committee
  • City of Roseville, Downtown Roseville Specific Plan Steering Committee
  • Roseville Chamber of Commerce CORE (C3) Committee
  • Roseville Chamber of Commerce Revitalization Committee
  • Certified ambassador and lecturer, Successful Thinkers
  • Instructor, Roseville Business Police Academy
  • Christian School Board Chair (6 years out of 11 served)

Scott is a retired gymnast and high school sports coach. He is a man of faith who enjoys college teaching, writing, his family, humor, and cookie dough ice cream. He believes he is here to serve and he invites you to contact him at his home phone number if you’d like to discuss any concerns regarding our city.

​Current Council Assignments:

  • Economic Development Advisory Committee (chair)
  • Placer County Economic Development Board (chair)
  • Placer County Air Pollution Control District (past chair)
  • Highway 65 JPA
  • Local Agency Formation Commission (LAFCo)
  • Placer County Water Agency (PCWA) - Roseville Water Committee (alternate)
  • South Placer Wastewater Authority (alternate)
  • Placer County Flood Control & Water Conservation District (alternate)
  • Union Pacific & City of Roseville (alternate)

​Past Council Assignments

  • Roseville Police Activities League (RPAL)
  • Regional Water Authority (RWA)
  • Placer County Water Agency (PCWA) - Roseville Water Committee
  • Naming of Facilities / Park Naming Subcommittee
  • South Placer Wastewater Authority (past vice chair)
  • Placer County Flood Control & Water Conservation District (past chair)
  • Electric Utility Risk Oversight (alternate)
  • Law & Regulation Committee (alternate)
  • South Placer Wastewater Joint Powers Authority (alternate)
  • Economic Development Advisory Committee (alternate)
 

Pauline RoccucciPauline Roccucci

Councilmember (At Large)
Term Expires: 2022
Phone: 916-508-5807| Email

Read more about Pauline Roccucci

Pauline was elected to a four-year term in November 2018.  She previously served as Mayor from 1989-1991 and 2010-2012, and on the City Council from 1989-1998 and 2008-2016.

Pauline is a Registered Nurse and a lifelong resident of Roseville. She has been married for 50 years to her husband Richard and has four children and six grandchildren.

In her more than 30 years of public service, Pauline has served in numerous ways including as a Roseville Planning Commissioner, Placer County Water Agency Director District 1, Northern California Power Agency Commissioner, Placer County Water and Energy Committee Chairperson, Placer County Economic Development Board, Roseville Economic Development Advisory Committee and the Roseville Revitalization Committee.

Pauline is also active volunteering her time.  She has been a member of the Flying Samaritan Medical Health Team since 1988, a Roseville Soroptimist member since 1990, and is the current president of EXCEL Roseville which provides services to underserved children.  She has also been a member of the South Placer Women’s Leadership Coalition since 2007.

Council Assignments:

  • Electric Utility Risk Oversight Committee
  • Placer County Water Agency - Roseville Water Committee
  • School Districts / City of Roseville Issues Committee
  • South Placer Wastewater Authority
  • Union Pacific - City of Roseville Committee


Tracy MendonsaTracy Mendonsa

Councilmember - District 1
Term Expires: 2024
Phone: 916-517-7778 | Email

Read more about Tracy Mendonsa

Tracy was elected to a four-year term on the Roseville City Council, District 1 in November 2020.  Tracy is the first new district councilmember elected after the city of Roseville switched to district-based elections from at large elections. 

Attracted by the high quality of life, Tracy Mendonsa and his wife, Kristen, moved to Roseville in 2009. Together they are raising their twin daughters, Alex and Maddie, in District 1. Tracy has always looked for ways to get involved in the Roseville and Placer Community through civic and nonprofit service.

Tracy owns T-Bone’s BBQ, a local award-winning catering and competition BBQ company based in Roseville. As a local business owner, Tracy truly understands how to serve his community. From his commitment to supporting nonprofit organizations, such as RCSD Foundation, Tommy Apostolos Foundation, Placer Breast Cancer Foundation, Kids First, Boy Scouts, the Chamber of Commerce, and others, to his volunteer service on city boards and commissions.  Serving on the Planning Commission for 4 years & previously on the Transportation Commission for 4 years, the Design Review Committee, and CPAC, Tracy has demonstrated his commitment for over a decade. Tracy currently sits on the board of the Roseville City School District Foundation (RCSD) and is a graduate of the Leadership Roseville program.

Tracy is also a member of the leadership team at ClearCaptions, LLC, overseeing all company investigations as the Sr. Manager of Regulatory Compliance & Investigations.  Prior to his current investigative role, Tracy was called to action by the 9-11 attacks, leading him to serve our nation in a law enforcement capacity as a U.S. Special Agent.  Tracy has completed extensive training as a graduate of the FEMA Emergency Management Institute and is a Certified Forensic Technician.

Tracy is an Eagle Scout, attended Christian Brothers High School in Sacramento and graduated from UOP with a BS Degree in Criminal Justice Administration.

When he’s not serving our community, Tracy enjoys running, barbecuing, and enjoying all that Placer County has to offer with his family and friends.

Start Script