Roseville Electric Utility's Customized Rebate Program is designed to provide energy efficiency rebates to mid-size and large business customers who install daytime peak load (kW) reducing energy efficiency measures, where the project is not offered in a prescriptive rebate program.

Eligible projects must generate a permanent demand (kW) reduction of at least 20 kW to qualify. Demand savings must be for equipment that is typically on during the business day.

Rebates of up to $600 for each kilowatt (kW) reduced, as determined through the final measurement and verification process required for the project. Rebate levels are higher when Roseville Electric Utility is consulted during the design phase, if consulted after the project is submitted, or after building construction has started the rebate levels are reduced.

Participating contractors



Prior to purchasing equipment and starting to work on the project, an applicant must:

  1. Submit Customized Rebate Program Reservation FORM A and the required documentation to Roseville Electric Utility to review and for pre-approval of potential rebates the scope of work.
  2. Receive, sign and return the Customized Rebate Program Offer for the proposed project.
  3. Work with Roseville Electric Utility to provide pre and post project verification of the results.

Download our Application for Customized Rebate for additional details on participation and eligibility.

Please contact your account representative to assist with your rebate application and answer questions about your energy efficiency needs:

Business customers - Contact your trusted energy advisor, Program Manager Mark Riffey, via email or call him at (916) 746-1667 to assist with your rebate application or answer questions about your energy needs.

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Reservations are required; projects completed without following the Customized Rebate Program process are not eligible for rebates.

  • This program has a limited budget and will be available until funds are depleted.

  • Reservations for funds will be accepted on a first-come, first served basis.

  • Reservations are not a guarantee of payment; the Roseville Electric Utility M&V process will determine final peak load reduction which is the basis for rebate payment.