Downtown Vernon Street & Historic Old Town Specific Plan
 What's Happening in Historic Old Town
What's Happening in Downtown
The Downtown Specific Plan Document is now available! Downtown Vernon Street and Historic Old Town Specific Plan
Executive Summary
Table of Contents Chapter 1: Introduction Chapter 2: Project Summary Chapter 3: Existing Conditions Chapter 4: Land Use Plan Chapter 5: Community Form Chapter 6: Circulation and Parking Chapter 7: Public Services, Facilities & Utilities Chapter 8: Parks and Open Spaces Chapter 9: Plan Administration Chapter 10: Implementation
Downtown Code Cover Table of Contents Chapter 1: Introduction Chapter 2: Land Use and Zoning Chapter 3: Regulatory Incentives Chapter 4: District Standards Chapter 5: Development Design Guidelines and Standards Chapter 6: Public Realm Improvements Chapter 7: Downtown Specific Ordinances Chapter 8: Signage Chapter 9: Pre-Design Projects Definitions Appendix A
Project Location The project area is comprised of 158 acres located in and around the Vernon Street commercial corridor. This includes Historic Old Town and the Douglas Boulevard/Oak Street corridor.
LOCATION MAP PROJECT SITE MAP Points of interest and amenities located in this area include Royer Park, Dry Creek, Chamber of Commerce Offices, Roseville Civic Center, US Post Office, Roseville Theater, Tower Theater, Train Station/Multi-Modal Facility, and the Washington Boulevard Pedestrian Underpass. Project Goals It has been determined that a community supported Specific Plan and Program Environmental Impact Report (EIR) are required to achieve the recently completed vision for the project area. The following goals were cited in the project request for proposal:
- The final plan must clearly demonstrate key elements visually through strong graphics, photographs, etc.
- The preferred plan alternative and key elements must have broad community and stakeholder support.
- The adopted Plan must be consistent with existing, applicable plans, studies, and projects.
- The plan will be accompanied by an EIR.
The EIR will address land use and broad policy changes on a programmatic level, but will also address identifiable project level impacts associated with future improvements. Click here for Vision Poster Project Description Planning and Redevelopment intends to build on the momentum of the recently completed Downtown Roseville Visioning Process. The Downtown Vernon Street and Historic Old Town Specific Plan project will result in the development of a project area specific plan, updated design guidelines, and associated EIR that are utilized as the area continues to develop. Upon completion, it will be a document that is consistent with the City of Roseville General Plan 2020. Additionally, the Plan will feature the following four elements: - Parking and Transportation Management Program,
- Royer Park Master Plan Update,
- Creek Restoration and Flood Management Strategy,
- Public Facilities Assessment .
All of these efforts will reflect the guiding principles of the plan development process:Improve connectivity within Downtown as well between Downtown and its surroundings; - Identify land uses and development standards responsive to market opportunities and that facilitate quality architecture and urban design;
- Reinforce identity through the establishment of character districts and gateway elements;
- Create and enhance public places that support community activity, spirit, and involvement;
- Promote arts, culture, heritage, entertainment, and education.
Steering Committee Members | City Council | John Allard, Committee Chair Rich Roccucci, Committee Vice-Chair | | Planning Commission | Kim Hoskinson Alternate: Sam Cannon | | Design Committee | Rex Clark | | Roseville Revitalization Committee | Ray Phipps | | Parks and Recreation Commission | Gene Endicott Alternate: Dave Larsen | | Transportation Commission | Werner Kuehn | | Public Utilities Commission | Michael Menz Alternate: George Carpenter | | Downtown Roseville Merchants | Scott Alvord | | Historic Old Town Property Owners | Mike Rapport Richard Burton | | Vernon Street Area Property Owners | Dave Piches Mark Vespoli Wayne Kelly | | Arts Representative | Rick Daniels | | Chamber Revitalization Committee | Steve Pease | | Sierra Vista Neighborhood Association | Jim Dieckman | | Los Cerritos Neighborhood Association | Charlene Ridner | | Folsom Road Neighborhood Association | Rene Aguilera | | Enwood Neighborhood Association | Barbara Kraft | | Cherry Neighborhood Association | Fred Lohse | | Roseville Heights Neighborhood Association | Pascal Joly | Project Funding This $770,000.00 project is being funded by a number of sources including the following: - Redevelopment Tax Increment Bond Proceeds
- City of Roseville Planning and Redevelopment
- City of Roseville Community Services Department
- Strategic Improvement Fund
Time Line April 2006 - Proposals due; Consultant interviews and selection May 2006 - City Council awards contract; Project kickoff/scoping meeting September 2006 - Project background/technical studies completed November 2007 - Preferred Plan review; Planning Commission, Roseville Revitalization Committee, City Council April 2008 - Draft Specific Plan and Environmental Impact Report January - March 2009 - Posting period and public hearings April 2009 - 1st and 2nd Council readings April 15, 2009 - Project completionEnvironmental Impact Report - Downtown Vernon Street and Historic Old Town Specific Plan Environmental Impact Report Cover Page Table of Contents Chapter 1: Introduction Chapter 2: Summary Chapter 3: Project Description Chapter 4.0: Approach to Environmental Analysis Chapter 4.1: Land Use Planning Chapter 4.2: Public Utilities Chapter 4.3: Public Services Chapter 4.4: Geology and Soils Chapter 4.5: Aesthetics Chapter 4.6: Traffic Chapter 4.7: Cultural Resources Chapter 4.8: Hazards and Hazardous Materials Chapter 4.9: Biological Resources Chapter 4.10: Air Quality Chapter 4.11: Noise Chapter 4.12: Hydrology and Water Quality Chapter 5: Cumulative Impacts Chapter 6: Growth-Inducing Impacts Chapter 7: Significant and Unavoidable Impacts Chapter 8: Alternatives Analysis Chapter 9: References Chapter 10: Report Preparation Chapter 11: Acronyms and Abbreviations
Appendices Cover Page Appendix A: Notice of Preparation Appendix B: Traffic Data Appendix C1: Programmatic Phase 1 Environmental Site Assessment Appendix C2: Phase 1 ESA Appendices Appendix D: Biological Resources Assessment Appendix E: Hydraulic Study Appendix F: Noise Monitoring Appendix G: Air Quality Data
Sneak Preview The Redevelopment Agency is currently marketing the specific plan project through a "Sneak Preview" campaign. Learn more about the proposed project components at the following link:
Sneak Preview
Public Improvements Map
 Click here for larger version of the mapDan Burden Workshops & Field Walk, March 1, 2007 Dan Burden, a nationally recognized expert on walkable communities, was in Roseville to discuss Downtown Vernon Street & Historic Old Town Specific Plan components on Thursday, March 1. Attendees were treated to a presentation that demonstrated how carefully planned streets become destinations. Five basic principles were cited: security, convenience, efficiency, comfort, and a sense of welcome. In the afternoon, Dan led 40+ people on a walk in Downtown Roseville to discuss current conditions, the specific plan process, and offer alternative ideas and solutions.
> View streaming video of this presentation
Dan's organization: Walkable Communities, Inc.
Read and/or Print the Project Fact Sheet
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