What's Happening in Historic Old Town
What's Happening in Downtown
The Downtown Specific Plan Document is now available!
Downtown Vernon Street and Historic Old Town Specific Plan
Executive Summary
Table of Contents
Chapter 1: Introduction
Chapter 2: Project Summary
Chapter 3: Existing Conditions
Chapter 4: Land Use Plan
Chapter 5: Community Form
Chapter 6: Circulation and Parking
Chapter 7: Public Services, Facilities & Utilities
Chapter 8: Parks and Open Spaces
Chapter 9: Plan Administration
Chapter 10: Implementation
Downtown Code
Cover
Table of Contents
Chapter 1: Introduction
Chapter 2: Land Use and Zoning
Chapter 3: Regulatory Incentives
Chapter 4: District Standards
Chapter 5: Development Design Guidelines and Standards
Chapter 6: Public Realm Improvements
Chapter 7: Downtown Specific Ordinances
Chapter 8: Signage
Chapter 9: Pre-Design Projects
Definitions
Appendix A
Project Location
The project area is comprised of 158 acres located in and around the Vernon Street commercial corridor. This includes Historic Old Town and the Douglas Boulevard/Oak Street corridor.
LOCATION MAP
PROJECT SITE MAP
Points of interest and amenities located in this area include Royer Park, Dry Creek, Chamber of Commerce Offices, Roseville Civic Center, US Post Office, Roseville Theater, Tower Theater, Train Station/Multi-Modal Facility, and the Washington Boulevard Pedestrian Underpass.
Project Goals
It has been determined that a community supported Specific Plan and Program Environmental Impact Report (EIR) are required to achieve the recently completed vision for the project area. The following goals were cited in the project request for proposal:
- The final plan must clearly demonstrate key elements visually through strong graphics, photographs, etc.
- The preferred plan alternative and key elements must have broad community and stakeholder support.
- The adopted Plan must be consistent with existing, applicable plans, studies, and projects.
- The plan will be accompanied by an EIR.
The EIR will address land use and broad policy changes on a programmatic level, but will also address identifiable project level impacts associated with future improvements.
Click here for Vision Poster
Project Description
Planning intends to build on the momentum of the recently completed Downtown Roseville Visioning Process. The Downtown Vernon Street and Historic Old Town Specific Plan project will result in the development of a project area specific plan, updated design guidelines, and associated EIR that are utilized as the area continues to develop. Upon completion, it will be a document that is consistent with the City of Roseville General Plan 2020. Additionally, the Plan will feature the following four elements: - Parking and Transportation Management Program,
- Royer Park Master Plan Update,
- Creek Restoration and Flood Management Strategy,
- Public Facilities Assessment .
All of these efforts will reflect the guiding principles of the plan development process:Improve connectivity within Downtown as well between Downtown and its surroundings;
- Identify land uses and development standards responsive to market opportunities and that facilitate quality architecture and urban design;
- Reinforce identity through the establishment of character districts and gateway elements;
- Create and enhance public places that support community activity, spirit, and involvement;
- Promote arts, culture, heritage, entertainment, and education.
Steering Committee Members
| City Council | John Allard, Committee Chair Rich Roccucci, Committee Vice-Chair |
| Planning Commission | Kim Hoskinson Alternate: Sam Cannon |
| Design Committee | Rex Clark |
| Roseville Revitalization Committee | Ray Phipps |
| Parks and Recreation Commission | Gene Endicott Alternate: Dave Larsen |
| Transportation Commission | Werner Kuehn |
| Public Utilities Commission | Michael Menz Alternate: George Carpenter |
| Downtown Roseville Merchants | Scott Alvord |
| Historic Old Town Property Owners | Mike Rapport Richard Burton |
| Vernon Street Area Property Owners | Dave Piches Mark Vespoli Wayne Kelly |
| Arts Representative | Rick Daniels |
| Chamber Revitalization Committee | Steve Pease |
| Sierra Vista Neighborhood Association | Jim Dieckman |
| Los Cerritos Neighborhood Association | Charlene Ridner |
| Folsom Road Neighborhood Association | Rene Aguilera |
| Enwood Neighborhood Association | Barbara Kraft |
| Cherry Neighborhood Association | Fred Lohse |
| Roseville Heights Neighborhood Association | Pascal Joly |
Project Funding
This $770,000.00 project is being funded by a number of sources including the following:
- Redevelopment Tax Increment Bond Proceeds
- City of Roseville Planning
- City of Roseville Community Services Department
- Strategic Improvement Fund
Time Line
April 2006 - Proposals due; Consultant interviews and selection
May 2006 - City Council awards contract; Project kickoff/scoping meeting
September 2006 - Project background/technical studies completed
November 2007 - Preferred Plan review; Planning Commission, Roseville Revitalization Committee, City Council
April 2008 - Draft Specific Plan and Environmental Impact Report
January - March 2009 - Posting period and public hearings
April 2009 - 1st and 2nd Council readings
April 15, 2009 - Project completionEnvironmental Impact Report -
Downtown Vernon Street and Historic Old Town Specific Plan
Environmental Impact Report
Cover Page
Table of Contents
Chapter 1: Introduction
Chapter 2: Summary
Chapter 3: Project Description
Chapter 4.0: Approach to Environmental Analysis
Chapter 4.1: Land Use Planning
Chapter 4.2: Public Utilities
Chapter 4.3: Public Services
Chapter 4.4: Geology and Soils
Chapter 4.5: Aesthetics
Chapter 4.6: Traffic
Chapter 4.7: Cultural Resources
Chapter 4.8: Hazards and Hazardous Materials
Chapter 4.9: Biological Resources
Chapter 4.10: Air Quality
Chapter 4.11: Noise
Chapter 4.12: Hydrology and Water Quality
Chapter 5: Cumulative Impacts
Chapter 6: Growth-Inducing Impacts
Chapter 7: Significant and Unavoidable Impacts
Chapter 8: Alternatives Analysis
Chapter 9: References
Chapter 10: Report Preparation
Chapter 11: Acronyms and Abbreviations
Appendices
Cover Page
Appendix A: Notice of Preparation
Appendix B: Traffic Data
Appendix C1: Programmatic Phase 1 Environmental Site Assessment
Appendix C2: Phase 1 ESA Appendices
Appendix D: Biological Resources Assessment
Appendix E: Hydraulic Study
Appendix F: Noise Monitoring
Appendix G: Air Quality Data
Sneak Preview
The Redevelopment Agency is currently marketing the specific plan project through a "Sneak Preview" campaign. Learn more about the proposed project components at the following link:
Sneak Preview
Public Improvements Map

Click here for larger version of the mapDan Burden Workshops & Field Walk, March 1, 2007
Dan Burden, a nationally recognized expert on walkable communities, was in Roseville to discuss Downtown Vernon Street & Historic Old Town Specific Plan components on Thursday, March 1. Attendees were treated to a presentation that demonstrated how carefully planned streets become destinations. Five basic principles were cited: security, convenience, efficiency, comfort, and a sense of welcome. In the afternoon, Dan led 40+ people on a walk in Downtown Roseville to discuss current conditions, the specific plan process, and offer alternative ideas and solutions.