Beginning in the 1990s, the City Council recognized the need for additional meeting space in Roseville due to strong economic growth, community and business requests, and the general lack of high-end meeting and full-service lodging facilities. Completion of a full-service hotel and conference center would satisfy an unmet community and business need, and would introduce another important amenity capable of generating significant economic benefit.
On April 18, 2012, the City Council was presented with the findings of a preliminary feasibility and market study for a full-service hotel and conference center in Roseville. The results of the analysis indicated that such a project was potentially feasible under a private/public partnership financing structure and that more detailed study was warranted. In response to these findings, Council directed staff to issue a Request for Proposals (RFP) to identify a development team competent in financing, designing, constructing, and operating hotel and conference centers, particularly those with private/public financing experience.
The project would be located on vacant City-owned property adjacent to the Westfield Galleria Mall and Highway 65, and envisions a 203-room full-service hotel with approximately 15,000 to 20,000 square feet of meeting space comprised of breakout meeting rooms, executive boardrooms, and a ballroom large enough to accommodate approximately 600 seats in a banquet setting.
Public Opinion Survey Results
To understand and quantify the level of community support for the hotel & conference center project, the City retained the services of Fairbank, Maslin, Metz & Associates (FM3) to conduct public opinion research during the week(s) of November 5th and 12th. FM3 conducted random sampling of businesses and residents, and also directly contacted specific businesses based on total employment and type of services provided. Interviews were conducted via telephone and lasted 10 to 12 minutes. The survey results demonstrated strong support, with over 62% of voters and 79% of businesses in support of the project and the City’s pursuit of it. Click here for a complete breakdown of the survey results.
Status & Schedule
In 2013, the City Council authorized the City Manager to perform specific exploratory pre-development studies concerning the Hotel & Conference Center project. Among other things, the pre-development studies included enhanced schematic design drawings; development of a preliminary guaranteed maximum price (GMP); conference center market study, including a detailed local and regional economic impact analysis; an updated hotel market study; brand and 3rd party operator recruitment; development of an in-depth operating pro forma; and, investigation and development of specific financing vehicles. The City Council took action to certify the Final Environmental Impact Report and approve the Major Project Permit entitlement at its regular August 6, 2014 meeting. Final feasibility studies were presented to the Council in February 2015, at which time the Council provided direction .
In February 2015, the effort experienced a minor setback after mutually acceptable terms to develop the property could not be reached with the City’s development partner, resulting in the project being put on hold. Nevertheless, the City’s efforts to date have resulted in acquisition of property and approval of all necessary development entitlements, including certification of an Environmental Impact Report. The City will continue to explore its options and may issue a subsequent request for proposals (RFP) for a private-sector development partner in Fiscal Year 2015/16.