Fiscal Responsibility
Provide leadership in all areas of fiscal health of the City to ensure sustainability of City services and amenities. Make wise compromises that provide for a balanced budget with declining revenues. Provide hopeful optimism and transparency to community as decisions are made regarding rescoping and restructuring services levels.

Safe and Healthy Community
A safe and healthy community is an essential service provided by the City. Roseville is a city where residents, workers and visitors feel safe with a quick response and exceptional quality of care. A healthy community is also fiscally responsible to sustain an excellent quality of life and healthy lifestyle.

Economic Vitality
The current economic crisis demands a proactive response. Roseville’s competitive advantages will allow the City to retain many businesses and when the recovery begins, to attract new business to town. A key focus is the Council’s continued priority on downtown development and reinvestment. Also key is the Community’s emphasis on attracting green industries and supporting Green initiatives. A local economic stimulus package will be developed that involves a collaborative effort with regional and local partners. Community engagement will be a key focus, and marketing will continue via low-cost, strategic methods.

Sustainable / Green City
Roseville’s commitment to a long-term vision for a sustainable city is enhanced by the creative and forward-thinking work of the City’s utilities, a decades-long effort towards well-managed growth, and recent efforts to proactively respond to state and federal legislative mandates. The outcome of this goal will be Roseville’s success in meeting the provisions of key legislation, eligibility for grant opportunities including funding received from the American Recovery and Reinvestment Act, and cost savings resulting from implementation of energy efficiency and renewable energy projects in the City. Sustainability is in the interest of every citizen of Roseville and "is the right thing to do".

Major Capital Improvement Projects
The City of Roseville budget includes a five-year Capital Improvement Program.  The City will work to complete major capital improvement projects already in the budget to provide services and facilities for Roseville's citizens.  Highlights include:

Capital Projects

• 12 kV Overhead/Underground Conversion
• 60 kV P.T.S. Replacement
• 12 kV Improvement
• Cable Replacement
• Maidu Interpretive Center
• NC/HRN Center and Indoor Pool

Regional Roadways

• Construct Phases 2 and 3A of I-80 Widening Project through Roseville
• Identify Placer Parkway funding and Tier 2 alignment

Local Roadways

• Reserve Drive Extension
• Riverside Avenue Streetscape
• Washington Blvd. Improvements (Fairgrounds to Diamond K Mobile Home Park - Design Phase)
• Harding to Royer Park Bike Trail Phase 2

Environmental Utilities

• Dry Creek WWTP Levee Project
• West Side Storage Tanks and Pump Station
• Northeast 6MG Tank Replacement
• Water Meter Retrofit
• FY2009 CIP Sewer Rehab
• Lincoln Street 16" Water Rehabilitation