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Economic Development


A 50 percent increase in commercial projects shows that businesses are betting on Roseville in the economic recovery.  Along with the FedEx building and Oakmont Senior Living projects, new projects include Sutter medical office buildings, Life Time Fitness, Baseline Marketplace, and new restaurants at the Fountains at Roseville. In addition the City Council authorized an exclusive right to negotiate with Placer Valley Tourism for the development of a regional sports complex in west Roseville.

On the residential side, a low inventory of vacant lots has led to pent-up residential demand.  Staff is working on the Amoruso Ranch Specific Plan and the portion of the HP property that was recently purchased for development.  The City will continue to work with Placer County on development of the regional university site to the west of city limits, and on development of Placer Ranch to the north of city limits. Development of the Placer Ranch area was on hold since 2008, until it was recently purchased and the new owners resumed plans to bring a satellite campus of Sacramento State University to the site, along with residential, commercial, and office use.

Public-Private Partnerships

Advantage Roseville - The Roseville Community Development Corporation recruited 21 local partner companies to form a three-year public-private partnership called Advantage Roseville.  The goal of Advantage Roseville is to grow Roseville’s economy by bringing new businesses to Roseville and by retaining and expanding existing businesses.  Each of the 21 private partners has committed to a $5,000 annual contribution to the three-year effort, matched by a $100,000 annual contribution from the City of Roseville, the 22nd partner.  Since inception the Advantage Roseville campaign has raised Roseville’s brand awareness throughout the state and has attracted approximately 550 new jobs and $25 million in capital investment.

Hotel-Conference Center - The City’s efforts to bring a full-service hotel and conference center to Roseville continue in earnest.  In September 2013, the City Council authorized the City Manager to execute a Phase One Agreement with P3 International, LLC to perform specific exploratory pre-development studies concerning the Hotel-Conference Center project. Preparation of an Environmental Impact Report will be completed in July 2014, and the City Council will be in a position to move forward in early FY2014-15 to proceed with development.

Higher Education / University Center - The City’s effort to expand higher education options in Roseville and South Placer continues to score wins. In November 2013, a memorandum of understanding was signed by the City, Sierra College, California State University Sacramento, University of the Pacific, Brandman University, and William Jessup University to work toward establishing a center for higher education in Roseville.  The concept of the University Center is to provide students with the opportunity to enroll in a range of undergraduate, graduate, and post-graduate degree programs offered by multiple institutions in one physical location.  Sierra College will provide the freshman and sophomore years for each student and offer pathways that ensure that the transfer units articulate seamlessly to the institution of their choice.  The parties are continuing to work toward the goal of offering classes beginning in Fall 2014.

In March 2014, New York-based Clarkson University announced its intent to augment its current online graduate course offerings with a presence in the Placer County region. The agreement will allow Sierra College students to complete a bachelor’s degree in business or engineering at Clarkson along with internships at Placer County companies, strengthening the workforce competencies available to businesses that locate in Roseville.

Master Developer - The City will continue working through a partnership with the Cordish and Evergreen companies to seek opportunities to improve and expand retail, office, and residential development downtown.  Through discussions with the master developer, the City is encouraged that national event-management groups have expressed interest in expanding the draw to downtown.


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