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Economic Development

Public-Private Partnerships

Advantage Roseville - Our One City approach places a strong emphasis on public-private partnerships.  To that end, the City Council established the Roseville Community Development Corporation (RCDC) in FY2011. This separate non-profit 501c(3) organization implements the City’s economic and revitalization goals, including its vision for Downtown Roseville. In FY2012-13, the RCDC, in partnership with the Chamber of Commerce and the City, initiated Advantage Roseville, a three-year, public-private economic-development partnership with the goal of growing Roseville’s economy by attracting and recruiting new businesses to Roseville. Each of the 21 partner companies has committed to a $5,000 annual contribution, matched by a $100,000 annual contribution from the City of Roseville.  In FY2013-14, working with a consultant and the resources of its own network, Advantage Roseville will work to facilitate a diversified economic base.  This will include pursuing businesses that are strategic fits with the community’s available land and development opportunities in both the revitalization areas and new development areas established by the City.

Hotel-Conference Center - As it grows into a metropolitan center, the City of Roseville recently took a significant step forward in its longstanding effort to secure a full-service hotel and conference center in our community.  Beginning in the 1990s, the City Council recognized the need for additional meeting space in Roseville due to strong economic growth, community and business requests, and the general lack of high-end meeting and full-service lodging facilities.  Since that time, our community has become a prominent retail destination, regional employment center, and Placer County’s most populous city.  Completion of a full-service hotel and conference center would satisfy an unmet community and business need, and will introduce another important amenity capable of generating significant economic benefit.

In December 2012, the Council unanimously approved an initial pre-project agreement and exclusive right to negotiate with P3 International, LLC – a hotel development team possessing worldwide experience in hotel design, construction, financing, and operation – for a potential contract to construct and operate the hotel and conference center under a public-private partnership. The proposed project, to be located on vacant City-owned property adjacent to the Westfield Galleria Mall, will have a hotel and meeting space, and efforts will continue in FY2013-14.

Downtown Master Developer - To realize its vision for downtown, in February 2013, the Council unanimously selected a partnership comprising The Cordish Companies based in Baltimore and Sacramento-based The Evergreen Company to be the master developers of downtown. This will help public and private financing plans, rebrand the City’s urban experience, determine correct tenant mixes, and build public assets that facilitate these goals.  These projects could include but are not limited to the construction of mixed-use office and residential buildings, additional parking resources, streetscape improvements, and civic facilities, with efforts continuing in FY2013-14.

Higher Education/University Center - Improving all levels of educational opportunities in the community is vital to sustaining the City’s economic growth.  A recent Milken Institute study indicates that adding one year of schooling to the average educational attainment among employed workers with at least a high school diploma is associated with an increase in real GDP per capita of 17.4 percent and an increase in real wages per worker of 17.8 percent.

Understanding this nexus, the City Council formed the Higher Education Task Force to develop recommendations to improve educational opportunities in Roseville.   Following the completion of the Task Force’s report in FY2011-12, the City developed a working group consisting of representatives from various regional universities to discuss implementation of the various short- and long-term recommendations contained in the Task Force’s report. 

During FY2013-14, City staff will be working with our university partners to find ways to accelerate and lower the cost of obtaining a four-year degree.  We will accomplish this by:

  • Facilitating discussions to strengthen articulation agreements that provide clear and direct transfer pathways from Sierra College to four-year universities;
  • Continuing discussions with the Roseville Joint Union High School District to develop a STEM (science, technology, engineering, and math) demonstration laboratory focused on curriculum development and teacher training in STEM-related subjects; and
  • Continuing to work in a collaborative effort with our community college and university partners to open a joint university center in Roseville offering a range of undergraduate and graduate degree programs tailored to meet the needs of the community.

Aligning City Services to Support Economic Development

The City continues its partnership with the private sector in the Development Advisory Committee  to ensure development issues are addressed and suggestions are discussed. It also works with the Roseville Community Development Corporation to facilitate growth throughout the city. A natural extension of those efforts has resulted in the formation of a new department.

New Development Services Department - Transparency, predictability, timeliness, cost efficiency, and clarity for our customers are the key drivers of the creation of the new Development Services department. This customer-centric approach will allow the City to provide development services in a single location with a single point of contact for the customer. The consolidation needed to create the Development Services department will co-locate development staff from Permit Center, Building, Engineering, Utilities, and Fire and allow for the formation of specialized teams tailored for complex projects.  The department will launch a computer system that will significantly improve the permitting process, break down silos within the city, and increase the number of over-the-counter permits issued to streamline the efficiency of our operations.


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City of Roseville 311 Vernon St., Roseville, CA 95678. Phone: 916-774-5200.
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