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Economic Development


From the City Manager's budget message:

Programs that retain, attract, and help expand businesses in Roseville are important to creating jobs and a vibrant local economy.  A 50 percent increase in commercial projects shows that businesses are betting on Roseville in the economic recovery.  Last year, work was completed on the FedEx building and Oakmont Senior Living projects, and work began on many new projects, including a new regional office for the FBI, new Sutter medical office buildings, Life Time Fitness, Pearl Creek Apartments, Quest Technologies, and new restaurants at the Fountains at Roseville.

This coming year will bring construction of projects including Top Golf adjacent to a proposed Bayside Church campus in Parcel 49, design of a new parking garage downtown at Washington and Oak streets, design of a proposed new building at 316 Vernon Street to replace the old city hall annex and provide office space for higher education opportunities, current and future city staff needs, and ground-floor retail space. In addition the City Council approved an agreement in April 2015 with Placer Valley Tourism to develop a regional multi-use sports complex in west Roseville.

On the residential side, staff is working on the Amoruso Ranch Specific Plan in the northwest area of the city with 2,906 residential units, and the Campus Oaks Specific Plan adjacent to Hewlett-Packard, with 948 residential units and a tech park to complement the commercial/tech facilities in the location already.  The City is continuing to work with Placer County on development of the Placer Ranch Specific Plan, north of city limits, which will be home to a new campus in the California State University system, along with 5,000 residential units and 6 million square feet of non-residential uses. 

It’s a key part of the newly conceived Innovation Corridor, which tracks the path of the proposed 15-mile Placer Parkway that will connect Highway 65 with Highway 99 near Sacramento International Airport. The Innovation Corridor highlights three universities: Rocklin-based William Jessup University, the proposed California State University campus in Placer Ranch; and a site in Placer County, west of city limits, where Warwick University, based in England, announced plans in February 2015 to establish its first satellite campus. 


Public-Private Partnerships


  • Advantage Roseville— In 2012, the Roseville Community Development Corporation recruited 22 local partner companies to form a three-year public-private partnership called Advantage Roseville.  The goal of Advantage Roseville is to grow Roseville’s economy by attracting new businesses and by retaining and expanding existing businesses.  Each of the 21 private-sector partners has committed to a $5,000 annual contribution, matched by a $100,000 annual contribution from the City of Roseville, the 22nd partner.  Since inception, the Advantage Roseville campaign has raised Roseville’s brand awareness throughout the state and has participated in the attraction of approximately 2,030 new jobs and $74 million in capital investment to Roseville.  Advantage Roseville received the Public/Private Partnership Award for 2014 from the Placer County Economic Development Board for its leading role in branding and delivering business attraction, retention and expansion services.
  • Higher Education / University Center – The City’s effort to expand higher education options in Roseville and South Placer made significant progress in FY2014-15. In December 2014, Sacramento State and Sierra College announced an agreement to collaborate on higher education offerings at Placer Ranch.  Sacramento State and Sierra College envision co-locating at Placer Ranch, either sharing an initial building or locating in adjacent buildings. Sierra College would offer courses at the new campus to meet academic requirements for the first two years of college.  On a separate front, the City is exploring higher education opportunities in a proposed new building at 316 Vernon Street across from the town square. A downtown location for higher education would bring a different demographic and steady stream of students to Roseville’s downtown.
  • Multi-Use Sports Complex –In April 2015, the Roseville City Council approved an agreement with Placer Valley Tourism to construct a 55-acre multi-use sports complex in the West Roseville Specific Plan Area, funded with $5 million from the Citywide Park Fund and approximately $30 million in bond proceeds secured by Placer Valley Sports Complex and Tourism Marketing District.  It will have 10 lighted, synthetic soccer/multi-use sports fields along with play areas, restrooms, picnic area and a parking lot. This partnership expands economic development through sports tourism, which is expected to have an annual economic impact of $8-12 million due to visitor spending on lodging, meals, shopping and entertainment, while also decreasing expenses for citywide parks for both one-time construction costs and recurring maintenance costs.
  • Downtown Wi-Fi— In partnership with Consolidated Communications, the City launched free Wi-Fi access in the Vernon Street Town Square in FY2014-15 that extends for several blocks, providing a civic amenity that supports downtown events and activity.




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City of Roseville 311 Vernon St., Roseville, CA 95678. Phone: 916-774-5200.
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