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Overarching Goals

Making a Strong Comeback

A hallmark of Roseville’s fiscal strategy has been to effectively navigate current economic challenges while still being in a strong position to spur future economic growth. It’s a strategy that serves the City well because although the General Fund budget is still in recovery mode from the recent downturn, the City has been able to maintain its high level of public services and to plan for and initiate projects to meet anticipated community needs.

The fiscal planning and discipline that has allowed Roseville to weather the economic turbulence stems from a unifying vision to provide a high quality of life to our residents and businesses today and well into the future. The following themes provide a framework for how the City’s diverse array of businesses, operations, and services are aligned to deliver this high quality of life:

“One City” is the concept of working together as a team, both among city departments as well as with the community to accomplish the collective fiscal and economic development goals, including delivering exceptional customer service.

“Open for Business” highlights the City’s enthusiasm to welcome new businesses and retain existing businesses, along with our commitment to helping businesses achieve success in our community.

“Moving from Urban to Metropolitan” reminds us that our community is constantly evolving and we must anticipate the challenges and opportunities that accompany the ways in which we’re changing.


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City of Roseville 311 Vernon St., Roseville, CA 95678. Phone: 916-774-5200.
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